Magma by Dany Karam, Cabravale
Cocktail Concept Development | | Staff Training
Magma is a premium steakhouse and whisky bar developed as part of the Novotel Cabramatta redevelopment by Cabravale Diggers. Led by chef Dany Karam, the venue combines high-end dining with a technically driven beverage program, centred around a bespoke 360-degree bar designed for both performance and guest interaction. I was engaged as a beverage consultant to collaborate on the bar concept, cocktail program, and operational structure, supporting the venue from development through to launch.
Bar Consulting Scope & Deliverables
Creative collaboration with Chef Dany Karam on beverage direction and concept alignment
Design and optimisation of a 360-degree flat bar for efficient service flow and guest engagement
Curation of a 300-bottle spirits program focused on premium whisky, agave, and global classics
Development of an advanced cocktail program incorporating rotovap and centrifuge techniques
Creation of structured prep workflows to support consistency, speed, and flavour clarity
Recruitment and structuring of the bar team across service and production roles
Full OSE procurement including back bar setup, equipment specification, and prep tools
Staff training covering cocktail execution, whisky knowledge, and service standards
Pre-opening support including setup, service runs, and team implementation
Ongoing operational support including supplier coordination and system refinement
